It all started on Friday, when a certain music podcast was posted on Guardian's website. In this podcast, Jordan Gatesmith of local band Howler (which is super famous in the UK, apparently) dissed the local music scene, and gave a particular negative "shout out" to the 4onthefloor. Andrea Swensson didn't think that was very cool and she wrote about it on the Local Current blog. Becky Lang of the Tangential also wrote about it. Twitter and Facebook comments started pouring in. You know that else is hopefully happening? Tons of people in the UK are Googling "the 4onthefloor." Thanks Howler!
Submitted by @marrina